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Urban Arrow X Views. Productions
Date
27 March 2026
Type
business
In the narrow streets of Rotterdam, where parking spots are rarer than a sunny day in November, entrepreneurs are finding new paths to success. In these city centers, smart mobility is no longer just a 'nice-to-have', it’s a necessity for those looking to grow efficiently and sustainably.
Our Urban Arrow business bike line-up offers a faster, more flexible, and above all, more joyful way to get your cargo from A to B. Views. Productions has already taken this leap, using the Urban Arrow as a professional extension of their creative brand. Curious how they navigate through the busy streets of Rotterdam? Read the interview below!
Who is Views. Productions?
Views. Productions is a creative video and photo production company. We create visual stories for brands, governments, and organizations that want to show more than just what they do. That means being on the road a lot, carrying plenty of gear, and always being able to switch gears flexibly.
Where is the Urban Arrow business bike used for?
The bike is used for shoot days, meetings, and smaller productions. In the morning, we load the camera gear and cycle to the location without traffic jams or parking stress. Our first experience was beyond expectations; the bike rides incredibly stable, even with heavy equipment, and felt familiar right away. It’s mostly used by me as the founder and the creatives themselves.
How did you find out about the Urban Arrow business bike?
In a very natural way: in the city. If you work in and around Rotterdam daily, you literally can't miss them. The bikes caught our eye because it’s not just functional, but also has a distinct, iconic look. That stuck with us. When we started thinking about our own transportation, Urban Arrow was the only logical option.
"We tell stories about brands moving forward. To do that, our own narrative needs to be spot on. The Urban Arrow serves as a visible extension of who we are."
“If you work in and around Rotterdam daily, you literally can't miss them.”
Why an electric business bike?
Our work increasingly takes place in the heart of the city. Parking pressure, short distances, and multiple stops a day require something different than a van. Additionally, we found it important that our transportation aligns with our modern way of working. The Urban Arrow Cargo remained the most logical and creative solution. We often work with a fixed set: cameras, lenses, lights, and tripods. A cargo bike is perfect for that. You take what you need and stay agile.
What was the deciding factor to choose an Urban Arrow business bike?
Urban Arrow doesn’t feel like just any cargo bike, it feels like a professional vehicle. The quality, stability, and the confidence it gives when carrying expensive equipment in the front were the deciding factors.
What is the biggest advantage for your business?
The bike is more than just transportation, it supports our workflow and our brand. In three words: flexible, visible, and sustainable. It also forces us to think more consciously about which gear we truly need on set, which actually improves our creative focus.
“In three words: it’s flexible, visible, and sustainable.”
What does the Urban Arrow business bike mean for your brand?
We tell stories about brands that want to move forward, so our own story has to be right. The Urban Arrow is a mobile business card. It has definitely influenced our visibility: people approach us more often, which sparks great conversations both online and offline.
What advice would you give to other entrepreneurs?
Don’t just look at the costs, but at how a means of transport influences your daily work joy and your brand identity. We would definitely recommend it to any entrepreneur working locally who wants to be seen. Our favorite moments? Those shoot days in the city where people spontaneously ask: 'What kind of company are you guys?'. That’s the best marketing you can get!
Your turn?
The Urban Arrow Cargo is the powerhouse of the city. Strong, reliable, and with a riding experience that puts a smile on your face every single day. Whether you’re in the creative industry, maintenance, or logistics: there’s always a business bike that fits the job.
Ready to leave the parking fines behind and boost your visibility? Let’s get your business moving together!